Course Description Focused on increasing organizational effectiveness and efficiency through strategic planning, students will develop an understanding of the strategic planning process and marketing from a healthcare perspective. Topics explored include but not limited to: importance of strategic planning in healthcare, internal and external environmental assessment, marketing healthcare services, strategy formulation, implementation, and long-term control. Requisites Prerequisites BUSI 344 and BUSI 418 ? Rationale As financial pressures on healthcare delivery organizations continue to tighten, every dollar devoted to marketing comes under scrutiny. The marketing department is part of discretionary expenditures in the budget, so cutting funding to this department is often appealing. People inside and outside the organization wonder what the marketing department does and why they should receive funding. This course will review the 4 Ps of marketing (price, promotion, place, and product) as they relate to healthcare, as well as the input of various stakeholders as related to both an internal and external environmental assessments. Finally, the student will be asked to evaluate strategic plans for application of best practices. ? Measurable Learning Outcomes Upon successful completion of this course, the student will be able to: A. Integrate a biblical worldview within the context of the healthcare manager’s role in strategic planning and marketing. B. Evaluate the steps (environmental assessment, formulation, implementation, and control) associated with strategic planning in healthcare, observing industry specific challenges. C. Examine the steps associated with strategically marketing healthcare products and services, observing industry specific challenges. D. Research strategic planning and marketing concepts in the context of the healthcare organization based upon knowledge of current literature and industry best practices. Discussion Thread: What forces have changed US healthcare from a cottage-based, loose network to what it is today? Discussion Replies: Reply substantively to 2 other classmates’ threads. Submit your thread by 11:59 p.m. (ET) on Thursday, and your replies by 11:59 p.m. (ET) on Monday. Technological advancement has ensured the US healthcare to become transformed into one of the most advanced healthcare systems in the world. This is because the research and development process by American scientists and researchers have made it possible for artificial intelligence to be applied into medical equipment for better analysis, diagnosis and treatment, especially in the present pandemic situation (Pierce et al., 2021). The efficiency in
